Who we are?

LUNTU is a 100% South African, Black Womxn owned online marketplace where customers may shop brands and products that matter to them in an easy way.

What We Do? LUNTU'S mission is to boost local economic growth and provide all shoppers with quick and convenient access to products and services that align to your personal values LUNTU is here to empower shoppers who want to use their purchasing power for good, in a quick and convinient way

Where are we going? LUNTU's vision for the future is to be Africa's leading mission-driven e-commerce site. We will boost local enterprises by putting customers first

How did we get here? While doing her post-graduate at Wits Business School, LUNTU founder, Amahle Ntshinga wanted to support local businesses that care about inclusion, diversity and the planet. Amahle quickly realised that finding these local businesses was not as convenient as traditional online shopping - which she was a huge proponent of. She then decided that there was a gap in the market because people wanted to conveniently support businesses that align to their personal values. In February 2020 LUNTU was endorsed by Legazy Technologies. In March 2020 the global pandemic hit South Africa and changed the way how we do business. We decided that now more than ever our country needs a marketplace like LUNTU to make it easier for South Africans to support our local businesses and help our econom

The LUNTU Index Understand where you are spending your money with the LUNTU Index. Use your purchasing power for good and support brands that mirror your values

What is the LUNTU Index? The LUNTU Index is an information card that highlights what social cause a business may have. Each badge represents a different social cause and you may shop from businesses that value the same social causes that you do.

South African

Owned by person(s) with a disability




Made in South Africa





Cruelty Free

Upcycled or recycled

Fair Trade


Amahle Ntshinga

Owner & Founder


Wits Business School

Past: Business Strategy Consultant

Business Strategy, specialising in Customer Insights & Growth Strategy at a large multinational technology consulting organisation

Zamaswazi Shabangu

Co – Founder

Vega School of Brand Leadership

Past: Brand Strategist

Creative Brand Communications, specialising in Visual Communications